QBE North America’s Insurance Program Strategy: In a rapidly evolving insurance landscape, businesses increasingly require solutions that address their unique sector-specific risks. QBE North America stands out by embracing innovation and strategic partnerships to meet this growing demand. Through its specialized program strategy, QBE delivers tailored coverage solutions designed for niche and underserved markets. By aligning deep industry expertise with a commitment to long-term collaboration, QBE North America continues to set the benchmark for excellence in the insurance program space.
QBE North America’s approach focuses on providing specialized expertise to address market gaps that traditional carriers often overlook. James Haggerty, Head of Commercial Programs, emphasizes the importance of this approach: “Through our program business, we’re able to reach underserved markets. Whether we’re placing workers’ compensation, industrial property, or general liability, our partnerships allow us to deliver tailored solutions with precision and speed.” This laser focus on specialization ensures that every program delivers real and tangible value to customers and brokers alike.
Beyond offering targeted solutions, QBE North America’s commitment to strategic growth is reflected in its recent expansion efforts. In the first half of 2025, the company enhanced its property offerings through bolt-on product line expansions and re-entered the casualty space for the first time in five years. According to John Moran, Head of Property Programs, “These strategic moves reflect QBE’s belief that the right program partnerships can unlock new markets and deliver sustainable growth.” Such forward-thinking expansions demonstrate QBE’s adaptive approach to the changing insurance needs of businesses.
Specialized Expertise for Niche Markets
QBE North America’s program business is uniquely designed to serve markets often overlooked by conventional carriers. The company actively seeks out partners who are true specialists within their industries, ranging from underwriting and operations to distribution. This collaboration ensures that each program is crafted with precision and speed, delivering value where it matters most.
Targeting Underserved Markets
Rather than offering generic insurance products, QBE focuses on workers’ compensation, industrial property, and general liability coverage for niche sectors. This strategic targeting enables the firm to provide highly customized solutions that reflect the specific risks and requirements of each industry.
Growth Through Strategic Expansion
Innovative Product Line Expansion
In 2025, QBE bolstered its property insurance offerings by adding bolt-on products, allowing existing policyholders to customize their coverage further. The firm’s re-entry into the casualty space after five years signals a commitment to meeting evolving market demands.
Unlocking New Markets
John Moran highlights that these strategic expansions are not just about increasing product offerings; they reflect a philosophy that the right program partnerships can open doors to previously untapped markets. This method of growth prioritizes sustainability and long-term success rather than short-term gains.
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Building Partnerships on Shared Values
QBE North America believes that successful partnerships go beyond transactional interactions. Rhonda Lohmar, Head of Workers’ Compensation Programs, explains, “Our approach emphasizes transparency and mutual investment. Dedicated program managers and claims professionals work hand-in-hand with our partners to ensure shared success.”
Partnership Principles
- Shared Vision and Cultural Alignment: Partnerships are built on shared values and long-term goals to ensure both parties grow together.
- Technical Compatibility: Seamless integration of systems and processes enables superior service delivery, data insights, and scalability.
- Commitment to Collaboration: QBE provides hands-on support with dedicated program managers and claims professionals to ensure each partnership thrives.

The QBE Difference: Foundations for Long-Term Success
In an era where economic pressure and shifting risk profiles drive businesses away from generic coverage, QBE North America remains a trusted partner by offering tailored, sector-specific solutions. The firm’s program business is grounded in four core pillars:
- Specialized Expertise – Deep industry knowledge and focus on underserved markets.
- Shared Vision and Values – Long-term alignment with partners.
- Technical Compatibility – Seamless system integration for efficiency.
- Commitment to Collaboration – Hands-on support and mutual investment.
By aligning on these pillars, QBE ensures that every program partnership delivers meaningful value, setting a standard of excellence within the insurance industry.
Conclusion: Why QBE North America Leads in Specialized Insurance Programs
As the insurance market becomes increasingly complex, businesses no longer settle for one-size-fits-all solutions. QBE North America’s strategic program business model leverages specialized expertise, innovative product expansion, and deep partnerships to deliver tailored solutions that meet evolving market demands.
Through a commitment to collaboration and shared values, QBE ensures its program partners are equipped to thrive in a challenging business environment. This long-term approach not only unlocks new market opportunities but also fosters sustainable growth for all stakeholders.
QBE North America’s ability to combine deep technical knowledge with hands-on support offers a unique competitive advantage in the insurance industry. Their forward-thinking strategy reflects an understanding that staying ahead of trends and adapting to change is crucial for success.
Ultimately, businesses seeking specialized, efficient, and innovative insurance solutions find a trusted ally in QBE North America—where collaboration drives not just growth, but meaningful results.
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FAQ: Understanding QBE North America’s Insurance Program Strategy
1. What makes QBE North America’s insurance programs different from traditional carriers?
QBE focuses on delivering highly specialized and tailored solutions for niche and underserved markets. Unlike traditional carriers that offer generic insurance products, QBE collaborates with industry experts to craft customized programs designed for specific business needs such as workers’ compensation, industrial property, and general liability. This approach ensures faster turnaround, precision in coverage, and meaningful value to customers.
2. How does QBE North America ensure its program partnerships are successful?
QBE builds partnerships based on shared values, cultural alignment, and long-term strategic goals. Dedicated program managers and claims professionals work closely with partners to maintain transparency and mutual investment. Additionally, technical compatibility of systems ensures efficient service delivery and scalability, supporting sustainable growth.
3. Why has QBE North America re-entered the casualty insurance market in 2025?
After five years, QBE re-entered the casualty market because it recognized shifting business needs and emerging opportunities. The decision reflects the firm’s belief that strategic partnerships and innovative product expansions allow for sustainable growth by unlocking new markets and addressing evolving industry challenges.
4. What role do technical compatibility and specialized expertise play in QBE’s strategy?
Technical compatibility ensures that QBE and its partners can integrate systems and processes, which leads to superior service delivery, real-time data insights, and scalability. Specialized expertise allows QBE to offer highly tailored insurance solutions to niche markets, providing targeted risk coverage and a competitive advantage.
5. How can businesses benefit from partnering with QBE North America’s program business?
By partnering with QBE, businesses gain access to specialized insurance solutions crafted for their unique industry risks. The firm’s long-term collaborative approach, combined with technical compatibility and dedicated support, helps businesses reduce costs, streamline operations, and navigate complex regulatory environments effectively.






